Digital graphic & UX/UI
Client
Lomo
Date
2025
Role
Identity
UX/UI
Web Design
The visual identity proposes a simple idea.
Introduction page featuring a quick compilation of some of the artist’s works, designed to welcome users and provide an immediate sense of their creations upon entering the site.
The Droulers typeface evokes modernity and the firmness of the artist. Its shapes, such as the ‘e’, «u» or the ‘c’, navigate an area of ambiguity, reflecting the diversity of gender expressions and identities, and visually conveying the idea that strict definitions are not necessary. Other expressions and rules are equally recognized.
For the projects, a ‘Short’ functionality has been designed to provide access only to the essential information for understanding, as some projects and research contain a large amount of data.